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10 July 2013, 14:23
The 'R.I.P' singer was recruited by Madonna as the replacement for Georgie May Jagger.
Rita Ora has offered fans the first look at her upcoming campaing with Madonna's Material Girl label.
The 'Shine Ya Light' singer was announced as the new face of the brand last month as she replaces Georgia May Jagger.
"First look at my materialgirl campaign. Follow materialgirl to see all the ads. #yeaahhhh #herewego…" she tweeted alongside the first image.
The singer can be seen sporting a a Royal Guard bearskin and is giving a salute in the shot.
She added: "Coz we are living in a material World and I am your Material GIRL! Materialgirl."
Meanwhile, Rita has also been teasing details of her second studio album was was snapped heading back from the studio last night (9th July) wearing a silver outfit, as seen below: (Picture: Goff)
The singer is also among the names reportedly being put around to replace Jessie J on The Voice for the next series.