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Madonna's to open a chain of gyms.
The first Hard Candy fitness centre will open in Mexico City next month with Madonna to attend its unveiling on November 29th.
The news have been revealed by New Evolution Ventures, her business partners in the project. "Our goal is to create an environment inspired by Madonna's vision and high standards of what the ideal gym would be," said chairman Mark Mastrov.
"Hard Candy Fitness will reflect her input on every detail including music space, light and other design cues. Madonna's touch will be everywhere," Mastrov added.
Hard Candy gyms will have a bike studio, dance area, a juice bar as well saunas and steam rooms. The gyms will offer private training as well as classes in Zumba and cardio kickboxing
There are plans to open 10 more gyms in Russia, Brazil, Argentina and throughout Europe and Asia.