Rick Genest, whose body is covered from head to toe in ink, shot to fame earlier this year when he made a guest appearance in the video.
But Rick – better known as Zombie Boy – has now revealed what his body looks like without the tattoos in an eye-catching new advert for tattoo concealer, which asks: "How do you judge a book?"
After being shown what he looked like in a mirror, Zombie Boy said: "It looks like I've got a tan. It looks the same to me, I guess I'm just used to being in my own skin."
'Born This Way' was the first single to be taken from Lady Gaga's latest album of the same name.
As Rita Ora stars opposite Snoop Dogg and David Beckham in a new animation, Capital looks at other pop stars who have been transformed into cartoons, including Katy Perry, Lady Gaga and Rihanna.
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