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22 November 2011, 08:17
The 'Marry The Night' singer attended the glamorous opening of her Barneys collaboration on Madison Avenue.
Lady Gaga unveiled her new project at Barneys department store in New York City last night with a festive celebration featuring street dancers, outlandish display and gigantic inflatable sculptures.
The 'Born This Way' singer attended the unveiling of Gaga's Workshop yesterday (21st November) dressed in an oversized Snow White Chanel ballgown and the event was attended by the likes of Neil Patrick Harris, Alan Cumming and Gossip Girl star Blake Lively.
Gaga worked alongside several stylists and designers on the project to create a 5,550 square foot installation on the iconic Madison Avenue store's fifth floor.
The festive pop-up store will sell almost 170 different products inspired by Gaga and her music, including toys, clothing, accessories, sweets and media.
"There's all sorts of affordable presents here, and they are guilt free," Gaga told the NY Times. "It's the dream of what music and culture are all about, and these are things that can get lost when you focus too much on commercialism.
"This is, for me, a much more whimsical approach, a Pop Art approach."
The singer also insists all purchases made at Gaga's Workshop are "guilt free" because 25% of sales made will be donated to her charity, the Born This Way Foundation.
Gaga's Workshop launched with an all-night opening yesterday and will run at Barneys Department Store until 2nd January 2012.
Watch a special preview of Gaga's Workshop at Barneys in New York below: