Power Little Mix Feat. Stormzy
3 December 2012, 16:33
The 'Boyfriend' star says songs can get "old" more quickly now fans are able to stream music online.
Justin Bieber has explained why his musical style evolves with each album he releases and claims it is to stop his fans getting "bored".
The 'Beauty And A Beat' singer, who released his new record 'Believe' over the summer, says the accessibility of music online through outlets like YouTube and iTunes means songs get "old quickly", forcing artists to come up with even more creative sounds for their next release.
"People get bored," Justin told Style magazine, when asked why his musical style changes so often. "Everything is so accessible that they get sick of things.
"A new song gets old quickly, because fans can go on the internet and watch it so many times in a row," the 'Boyfriend' singer explained. "You have to be creative fast."
Check out a picture of Justin Bieber performing live on his 'Believe' world tour below (Credit: Getty):
The 'As Long As You Love Me' star says if he produced the same music he had for 'Believe' as he did on his last album 'My World 2.0' fans would have become bored with his sound.
"If I stayed doing the music I did on my last album, they'd get bored," Justin added. "They've already had that. I just have to give more and more."
Last week Justin Bieber performed several sold out shows at New York's iconic Madison Square Garden venue, joined by support acts Carly Rae Jepsen and The Wanted, and even stripped to show off his toned abs for the thousands of screaming fans in attendance.
Justin Bieber wrapped the 2012 leg of his 'Believe' tour with a performance in Toronto, Canada on Saturday (1st December), and kicks off the next leg in Salt Lake City on 5th January 2013.