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We take a look at the increasing number of pop stars who have stepped outside of their comfort zones to set up their own fashion brand or launch a clothing line, including JLS, Kanye West and Pixie Lott.
Cheryl Cole unveils a sultry look as she promotes L’Oréal Paris False Lash Telescopic mascara campaign.
The Girls Aloud star is an ambassador for the make-up company, and has previously appeared in campaigns that featured around the world.
Aston, Marvin, JB and Oritse stripped off alongside 'Hallelujah' singer Alexandra Burke to model their own range of underwear for joint fashion venture 2KX. The new clothing brand officially launched in March 2011 and marks the band's first foray into the world of fashion.
After first meeting as contestants on The X Factor back in 2008, JLS and Alexandra Burke reunited at the start of 2011 to launch their own joint clothing range called 2KX. The new fashion brand features clothes for both men and women and ranges from smart evening wear to simple casual items.
British singer Taio Cruz teamed up with Riots & Twelve Rebels (RXTR) and LTD Watches in late 2011 to launch his own brand of limited edition watches for both men and women. The R1 and LTDR1 watch models are custom made and individually numbered to give each of them a collector feel.
Taio has recently revealed he has been working with former The X Factor judge Cheryl Cole on her third studio album while away in America. The 'Dynamite' singer tweeted a picture of Cheryl wearing one of his RXTR watches which he gave the 'Parachute' singer as a gift after finishing work on several tracks.
Former The X Factor star Diana Vickers has been praised regularly in the press for her sixties-inspired fashion sense so it came as no surprise when the young singer launched her own clothing range in May 2011. Pic: Dee V by Diana Vickers at Very.co.uk
The 'Once' singer, who competed on the ITV1 series back in 2008, launched her 'Dee V' collection through Very.co.uk last year featuring an array of retro-inspired clothing items ranging from wide-legged jeans to floral dresses. Pic: Dee V by Diana Vickers at Very.co.uk
Beyonce has been running her own fashion brand since 2006 in the US but finally made House of Deréon available in the UK last year when she launched the range at London's Selfridges store in September 2011. Inspired by all three generations of women in Beyonce's family, the clothing range covers everything from sportswear to accessories.
The 'Pass Out' rapper teamed up with his record label and street wear brand MHI in December 2011 to launch his Disturbing London fashion brand. Inspired by Tinie's own personal sense of style, the range features hoodies, t shirts and even the rapper's trademark camo shorts.
The 'Earthquake' rapper recently admitted he has big plans for his fashion brand in 2012 and is expected to expand the collection over the course of this year.
Singer Pixie Lott has had huge success since launched her debut clothing range with Lipsy back in 2010 and launched her fourth collection in autumn 2011.
The 'What Do You Take Me For?' singer designed both day and evening wear for the latest collection with Lipsy and claims 'wearability' washer main concern while working on the fashion range.
Cheryl Cole launched her long-awaited shoe range in December 2011 through a partnership with Stylistpick.com. The 'Parachute' singer released 12 different shoe designs as part of the initial line-up, including one shoe named the Byker Groove in honour of Cheryl's roots in Newcastle.
Cheryl Cole definitely practices what she preaches. After launching her first shoe range with Stylistpick.com, the 'Fight For This Love' singer revealed she currently owns over 2,000 different pairs of shoes.
Kanye West made his first foray into the fashion world in late 2011 with the Paris Fashion Week debut of his first clothing range. The 'Gold Digger' rapper launched his ready-to-wear collection DW for Kanye West in October 2011.
In January 2011 Kanye commissioned watchmaker Tiret to create a custom watch emblazoned with his own face. The diamond-encrusted golden wristwatch has been valued at around $180,000 and is a one-of-a-kind piece not available to buy.
The 'On The Floor' singer launched her first fashion collection way back in 2003 with JLO by Jennifer Lopez, before going on to launch a second collection named Sweetface in 2005 followed by the younger focused JustSweet in 2007. The singer's extensive fashion brand includes items that range from simple jeans and t-shirts to elaborate dresses, lingerie and other accessories.
Rihanna was the latest pop star to try her hand at designing a fashion range in November 2011 when she launched her own clothing collection for Emporio Armani Underwear and Emporio Armani Jeans. The 'You Da One' singer's clothing range featuring demin, lingerie and even a biker jacket.
Justin Timberlake launched his own clothing line alongside childhood friend Juan Ayala back in 2005. Named William Rast, the fashion brand was inspired by legendary singer Elvis Presley and includes a mixture of relaxed and more formal fashion styles.