On Air Now
Capital Breakfast With Roman Kemp 6am - 10am
5 October 2012, 16:00
The '99 Problems' rapper will give fans the chance to watch him perform tomorrow night.
Jay-Z has announced plans to launch a new YouTube channel which will stream his final show at the Brooklyn Barclays Center live online.
The 'Girls Girls Girls' star will give his fans the chance to catch all the action from the show on his Life +Times channel, which takes the same name as his pop culture blog.
USA Today reports that the move is in connection with the media sharing site's plans to push "original programming".
"His philosophy has always been to do things out of the box, do them first, do them in a surprising way," confessed IconicTV co-founder and chief creative officer Michael Hirschorn of his company's collaboration with Jay-Z and YouTube. "I think that's one of the main reasons he has kept his brand as fresh and robust as he has because he's constantly surprising the public with what he's doing."
The channel will also show documentaries of the Brooklyn Nets basketball team, who Jay is part-owner of.
"The site really is a way for Jay to showcase the breadth of his interests, from fashion, architecture, music, style, food, consumables, electronics, and so forth," added Hirschorn. "We're approaching this channel and programming it, not at the level of an MTV or a BET – at least, not yet – but really programming it as a real channel that will have regular content, some featuring him, some under his creative direction, but that when he wants to reach his audience, he's no longer going to have to go through an intermediary to get to that audience."
The gig will be the eighth and final night of the rapper's residency at the newly opened venue.
During one of his shows earlier this week, Rihanna and Chris Brown were pictured together amidst rumours of their relationship reconciliation.
Meanwhile, Jay-Z was recently forced to deny claims that his wife Beyonce was pregnant with their second child.