Emeli Sandé Plans "Grass Roots" Style US Campaign While Working On New Album

16 January 2013, 16:02

The 'Next To Me' singer will emphasise live shows as part of her bid to crack America in 2013.

Emeli Sande has teased plans to begin work on a new album while bringing her music to America over the coming months.

The 'My Kind Of Love' singer has achieved huge success in the UK over the past twelve months and is now set to tour across North America, promising to promote her music "grass roots" style by emphasising her live performances.

"I think my biggest challenge for this year is bringing the music over here and to the rest of Europe," Emeli told Billboard this week about her plans for the US. "It's so important to build a fan base from the grass roots up and start with very small shows with a real emphasis on live music.

"You can't really force it, so I'm just trying to introduce the music slow and steady."

The Scottish singer-songwriter also gave fans an update on her plans for her second album, after receiving numerous awards for her 2012 debut 'Our Version Of Events'.

"I haven't really had time to kind of stop and think about what I want to do yet," Emeli revealed. "I'm trying to write on the road, but I think I need to finish these tours and really sit down and dedicate some proper time to writing."

Emeli has also vowed not to "abandon" her UK fans and insists she is likely to continue performing back home for the rest of the year.

She added: "I'm just so happy the people in the UK could really connect to the music and I'm not abandoning them or anything like that."

Check out a picture of Emeli Sande at the BRIT Awards 2013 nominations party last week below (Credit: PA):

Last week it was announced Emeli is up for a total of four nominations for this year's BRIT Awards, including Best British Album and British Female Artist, while the singer has also confirmed she will perform at the event next month (20th February).

Emeli Sande is set to release a live CD and DVD of her Royal Albert Hall performance on 4th February.

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