Coldplay's Coventry 'Mylo Xyloto' Tour Show Helped City's Economy, Say Local Leaders
31 May 2012, 15:03
The 'Paradise' stars' gig at the Ricoh Arena has reportedly helped to boost tourism in the area.
Coldplay's first UK 'Mylo Xyloto' stadium tour show has apparently helped boost the economy of the city according to leaders in the area, reports the Coventry telegraph.
The 'Princess Of China' stars performed at the Ricoh Arena on Tuesday night (29th May), and marketing director of the venue, Liz Cooper confessed business' and tourism has seen a noticeable benefit as much of the crowd came from outside the area.
"In terms of hospitality, we looked after 2,000 corporate guests which is our largest number in one night for a concert and it was great preparation ahead of the Olympics which it is believed is going to be worth around £50 million to the local economy." She admitted.
"We also sold high volumes of refreshments and food within the stadium bowl and enticing such a large number of people to the city leads to business for taxi companies, hotels, shops and restaurants which can only be seen as a positive in this current economic climate.
"There is also a feel-good factor generated because everyone in the Ricoh who is from Coventry and Warwickshire must have felt pride that we are able to attract supergroups such as Coldplay."
The band will continue their UK stadium tour tomorrow night (1st June) as they play the first of three nights at Arsenal's Emirates Stadium in London.
Meanwhile, the band will also be heading to Wembley Stadium next month for Capital FM's Summertime Ball performing on the same stage as the likes of Katy Perry, Usher and Jessie J.