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8 October 2012, 11:09
The British band have released the colourful promo to their latest single.
Coldplay have unveiled the official music video to their new single 'Hurts Like Heaven'.
The 'Every Teardrop Is A Waterfall' band take fans inside their 'Mylo Xyloto' comic series for the promo which features images taken from the publication.
The story follows a war, led by the character Major Minus [the name of one of the band's songs on their latest album] who takes prisoners of the male and female lead.
A young character emerges from a window after the message "all hope is lost…or is it" is displayed and puts a multi-colured handprint on the glass.
It's revealed his name is Mylo, the lead character in the album's tale.
The video ends with a teaser for the comic series, which will be unveiled in full in 2013.
The band announced plans of their six-part comic series back in July admitting the character Mylo heavily influenced their last album.
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"Gradually Mylo's story and universe came together and this ended up providing the backdrop for the album and tour," said the band in a statement.
Meanwhile, the track's 19th November release will coincide with the band releasing a new live concert DVD and album later this year.