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Black Eyed Peas were not paid for their headlining performance at the Super Bowl's halftime show.
Forbes reports that the band will not earn anything from their performance because the 'exposure' from performing is considered enough.
Last year's Super Bowl was watched by a record audience of 106.5 million people.
Industry expert Paul Swangard, the managing director of the University of Oregon's Warsaw Sports Marketing Center, said that 'the platform that these artists are given can't be replicated. It's a basic financial equation. What would you have to do as a band to have a conversation with a third of the country? I think the arrangement makes a lot of sense.'
However, the Peas reportedly did get funding for the show's production as well as free travel for themselves and their staff.