On My Mind Disciples
So far you've been able to buy perfumes from Jennifer Lopez, Mariah Carey, Pink, Christina Aguilera, Britney Spears and nearer the bottom of the pop barrel, Paris Hilton and Posh Spice. (One single each and goodnight!)
Although Beyonce has been used to market fragrances before, including Armani's Diamonds, she claims this is the first perfume that truly represents her - from the fragrance itself right through to the red bottle.
So, if you want to smell like Beyonce, what can you expect from Heat? Apparently "Top notes of Heat are decorated with red vanilla-orchid, magnolia, neroli and peach. A passionate heart offers honeysuckle, almond and musky cream, while a base finishes with sequoia wood, tonka and amber."
Sounds delicious, that's making us hungry already!
To accompany every celebrity fragrance, you also need a slightly confusing but clearly expensive advert. This is no exception, and in the clip below you can see a clearly heat-raddled Ms Knowles slinking around and looking a tad like she's caught some form of infection, which may well explain her Heat.