Your Song Rita Ora
30 April 2013, 09:00
The creative director for the high-street brand can be heard talking about how "unique" it is to have the singer on board.
Beyonce can be seen shooting her recently unveiled H&M commercial in new behind the scenes footage from the shoot.
The clip was posted online by the high-street fashion brand and sees the Destiny's Child learning the choreographing last minute as her professionalism is praised by those on set.
Donald Schneider, creative director of H&M said: "It's incredibly unique to have Beyonce for a campaign. It doesn't get bigger than that."
He continued: "Of course, we have to do something that excites her as well as us."
He also speaks about wanting to great something "visually stunning" with the themes of Earth, wind, water and fire.
Watch the behind the scenes footage from Beyonce's H&M campaign shoot below:
Beyonce signed up with H&M earlier this year and front's their summer swimwear collection – which hits stores at the beginning of next month.
The advert for the promo also unveiled new song 'Standing On The Sun'.