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23 October 2012, 10:25
The 'Crazy In Love' singer and the '99 Problems' rapper have been denied the right to keep the moniker for themselves.
Beyonce and husband Jay-Z have lost a battle to trademark their daughter Blue Ivy's name.
The showbiz couple received a suspended letter from the U.S. Patent and Trademark Office, reports the Boston Herald, meaning a Boston-based wedding company can continue trading under the same name.
Owner of the store, Victoria Alexandra admitted she was excited at the financial possibilities the name could bring her store, and holds no ill feelings towards the Destiny's Child singer.
"I can't be frustrated with something I think is going to bring me to produce and define my brand even more, which is financially exciting in itself and intellectually exciting as well," she told the publication. "It's like they caused me to create more opportunity for myself."
Jay and Bey immediately sent an application to trademark their first child's name after her birth at the start of the year.
You can view a picture of Jay with Blue Ivy below: (Picture: INF)
At the launch of the new NBA 2K13 last month, the rapper was forced to deny rumours that the couple were expecting their second child after reports the 'Love On Top' singer was once again pregnant.
Meanwhile, Beyonce recently confirmed that she would be performing at the halftime show of the Super Bowl 2013.