Beyonce Archives And "Controls" Her Brand As A Learning Tool For Baby Blue Ivy

15 February 2013, 11:20

The 'Best Thing I Never Had' singer says managing her brand is meant to inspire her daughter in later life.

Beyonce has revealed she archives every aspect of her life and career as a present and learning tool for daughter Blue Ivy.

The 'Countdown' star, who welcomed her first child with husband Jay-Z in January last year, is well known for filming every interview she ever does as well as archiving footage of all her TV appearances and live shows.

Beyonce has now explained that the control she has over her personal and professional brand is done as a way to inspire her one year-old daughter in the future.

"I'm controlling my content, controlling my brand and archiving it for my daughter," Beyonce reveals in the new issue of The Gentlewoman. "Making sure she has it and she respects it, but there's not enough of us that become moguls.

"And I think there are many way to get there," the 'Love On Top' singer promised.

Check out Beyonce's newly unveiled cover shoot for the UK publication below (Credit: Alasdair McLellan/ The Gentlewoman):

The US pop star has also opened up about her personal life for a new interview on Oprah's Next Chapter, set to air this Saturday (16th February), while her HBO documentary film Life Is But A Dream is set to air on the same day.

Beyonce is currently working on her fifth studio album, the follow-up to 2011's '4', which is expected to be announced before the launch of her 'The Mrs. Carter Show' world tour in April.

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