Beyonce Shows Off Bikini Body In New H&M Summer 2013 Fashion Campaign

15 April 2013, 14:39

The 'Bow Down' singer unveils a new photoshoot ready for the label's summer collection launch.

Beyonce is seen showing off her beach-ready bikini body in a series of brand new pictures as part of a new H&M campaign.

The 'Love On Top' singer poses for a new photoshoot as part of the fashion brand's summer collection, wearing several different bikinis based around a theme of the four elements.

"I've always liked H&M's focus on fun and affordable fashion," Beyonce said, in a statement to accompany the new campaign. "I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind."

"H&M's summer campaign starring Beyonce is an epic fantasy with glamour, drama and also a sense of paradise," H&M creative director Donald Schneider added.

The 'Countdown' singer is seen wearing a yellow halter neck bikini in one shot, while she poses in a black fringe-trimmed number on another of the photoshoot pictures, shot by renowned photographers Inez Van Lamsweerde and Vinoodh Matadin.

Check out one of Beyonce's shots from the new H&M campaign below:

This week it was reported that Beyonce and husband Jay-Z are trying to trademark their daughter Blue Ivy's name for the second time, in order to use it on various unannounced products and endorsements.

Beyonce is preparing to bring her 'The Mrs. Carter Show' to the UK this summer.

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