Beyonce Shows Off Bikini Body In New H&M Summer 2013 Fashion Campaign
15 April 2013, 14:39
The 'Bow Down' singer unveils a new photoshoot ready for the label's summer collection launch.
Beyonce is seen showing off her beach-ready bikini body in a series of brand new pictures as part of a new H&M campaign.
The 'Love On Top' singer poses for a new photoshoot as part of the fashion brand's summer collection, wearing several different bikinis based around a theme of the four elements.
"I've always liked H&M's focus on fun and affordable fashion," Beyonce said, in a statement to accompany the new campaign. "I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind."
"H&M's summer campaign starring Beyonce is an epic fantasy with glamour, drama and also a sense of paradise," H&M creative director Donald Schneider added.
The 'Countdown' singer is seen wearing a yellow halter neck bikini in one shot, while she poses in a black fringe-trimmed number on another of the photoshoot pictures, shot by renowned photographers Inez Van Lamsweerde and Vinoodh Matadin.
Check out one of Beyonce's shots from the new H&M campaign below:
This week it was reported that Beyonce and husband Jay-Z are trying to trademark their daughter Blue Ivy's name for the second time, in order to use it on various unannounced products and endorsements.
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